Volume Purchase Program (VPP)

Volume Purchase Program (VPP) is a solution from Apple designed for the centralized procurement and management of apps and books. Developed specifically for businesses, schools, and government agencies, VPP enables the large-scale purchase of applications. Centralized management allows apps to be flexibly distributed without requiring end users to intervene in the procurement process.

VPP makes it possible to manage licenses for applications on either a device- or user-based model. For example, a company can assign business applications directly to a specific device or individual user. When a license is no longer needed, it can be easily revoked and reassigned to another device. This flexibility makes VPP particularly valuable for organizations with dynamic device fleets or changing operational requirements.

Another advantage of VPP is its seamless integration with IT solutions for device management. With the right systems in place, purchased licenses can be automatically provisioned and revoked as needed. This ensures IT teams maintain consistent security and control over all distributed applications and devices, minimizing manual effort.

Companies benefit from VPP by being able to centrally manage business applications and deploy them in a controlled manner across authorized devices. Apple Business Manager provides seamless integration of the VPP program into existing IT infrastructures. A key advantage is the ability to manage the entire app license lifecycle—from procurement and assignment to revocation—all through a single platform. Similarly, Apple School Manager offers educational institutions the tools to distribute learning apps and digital content to student devices efficiently and purposefully.

Thanks to its seamless integration into IT environments, the Volume Purchase Program provides valuable support for organizations. It educes administrative effort, ensures compliance with clear guidelines and guarantees that all devices are equipped with the appropriate content.